Studio Z Design is the creative office of Chris Zastoupil, a Twin Cities
graphic designer and consultant, specializing in marketing, branding
and advertising for businesses of all sizes, as well as on-call assistance
for creative agencies and marketing companies.

Steps To A Complete Brand

This is the foundation of your brand. It starts by creating a simple, unique and memorable logo, word-mark or symbol. Use lines, shapes, colors and images to give your identity a unique and distinguished look. Using a tag line provides additional information.

Business cards, letterhead, folders, envelopes, invoice and other forms that are clear, concise and uniform in appearance will help display a consistent family of branded pieces. Purchase high quality printing and give the material a professional look.

Create point-of-purchase, directional and shelf signs for interior store space to inform and direct customers. Create banner and window clings to draw public attention. Develop exterior and interior office and directional signs for physical buildings.

Your customers are visiting web sites and social media pages 24 hours a day, 365 days a year. Make sure there is relevant information for them about new products or services, sales events and news items. Give them a reason to stop by your business with a coupon or special event.

Once you have developed all of the other components of your brand, it’s time to advertise. Utilize traditional print ads in newspapers and magazines as well as digital ads on web sites and phones, and via e-mail marketing to keep customers informed of news and special promotions. Remember repetition is the key to a successful ad campaign.

Brochures, flyers and sales sheets are the best way to inform your customers when you want to provide complete details about a product or service. Brochures are the perfect medium for larger amounts detailed information and pricing by including photographs, technical illustrations, charts and graphs.

Direct mail is still one of the most effective methods for reaching customers at home. Plus, with services like Every Door Direct Mail (EDDM) from the US Postal Service it can be very economical. Target your customers with coupons and special date sensitive news items and promotions.

Help your customers spot your employees or tell departments apart from one another in the store or out in the field by having consistent, attention-getting and effective tags, hats, shirts, clothing, uniforms and other items for employees to wear and display to promote your business.

Products that are put in a box or hung on a shelf need to not only inform the customer of their content but also grab their attention and convince them to buy. Help your customers make the decision to choose your product over your competitor with a great design, high quality printing and top-notch presentation.